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This paper discusses the role played by social determinants of health in the incidence and management of type 2 diabetes mellitus (diabetes) among vulnerable populations. This issue is especially important in light of recent data from Statistics Canada indicating that mortality rates from diabetes have been increasing among Canadians since the mid‐1980s, with increases being especially great among those living in low‐income communities. Diabetes therefore appears – like cardiovascular disease – to be an affliction more common among the poor and excluded. It also appears to be especially likely to afflict poor women. Yet we know little about how these social determinants of health influence diabetes incidence and management. What evidence is available is provided and the case is made that the crisis in diabetes requires new ways of thinking about this disease, its causes, and its management.

The diversity of countries and cultures in Europe necessitates an international outlook for most businesses. This paper examines the internationalisation of business in Europe through a literature review on international entrepreneurship theory. The role of the individual business owner and of business and interorganisational activity in facilitating the internationalisation of businesses in Europe is discussed by utilising the theoretical framework of international entrepreneurship and by putting forward three main propositions. The main aim and intent of this paper is to understand how the policies of individual governments and institutions such as the European Union help businesses in Europe to internationalise, with particular emphasis on businesses in the Baltic region. The paper discusses policy implications and suggestions for future research, which highlight the importance for firms in Europe of focussing on international markets.

The purpose of the current study is to advance understanding of sponsorship effectiveness by investigating the impact of the quality of the relationship between a consumer and a sport property on sponsorship effectiveness.

A model was developed to examine linkages among relationship quality, sincerity, attitude toward sponsor and intention to purchase a sponsor's product. The measurement model was tested using confirmatory factory analysis. The relationships in the hypothesized model were tested using simultaneous equations.

The results indicate that positive attitude toward a sponsor and intention to purchase said sponsor's product(s) are more likely to occur among the customers who perceive a higher degree of relationship quality with the sport property and believe the sponsor motives are sincere.

A conceptual model of sponsorship effectiveness was developed and empirically tested. The tested model provides an expanded view of relationship quality and its impact on key variables of sponsorship effectiveness.

Provided in this study is a framework for both sponsors and sport teams that can be used to understand some of the ways in which sponsorship works. The findings suggest that sponsors should leverage their activities to communicate sincere motives, not just “doing business”. For the sport property, the implication is developing quality relationships with consumers, and being able to promote such relationships to prospective sponsors.

Relationship quality has been previously shown to influence various behavioral aspects related to partners in business‐to‐business relationships. This study extends the literature by examining the effect of business‐to‐consumer relationship quality on the expected outcomes associated with a business‐to‐business relationship.

The present study offers insight to the current literature regarding digital uncertainty and the hypothesis of portfolio optimisation by risk estimation index of the geopolitical risks (GPR). The examination investigates the effect of Geopolitical Risk Index which as of late was explored by Caldara and Iacoviello (2018) to shine a light to the impact of worldwide strain and struggle on excellent portfolio weights, and the link between Convex Risk Measures. Moreover, it investigates the way corporate administration, bank explicit indicators influence China banks' marketing profitability. Furthermore, we explored the idea of a directed linear space and given some sets of mathematical objects whose structure is represented by the concept of linear spaces.

The sports field is in constant change and adaptation, which leads to a need to explore new strategies to achieve success. This is why interest in technology has increased in recent years. However, despite its undeniable importance, there is no quantitative data that provides a macroscopic view of the existing literature. Therefore, the objective of this study is to carry out a bibliometric analysis that provides structured information on the origin and academic evolution of technology in the sports field. To this end, a total of 170 articles published between 1977 and 2019 in the Web of Science (Core Collection) related to technology in sport have been analyzed. The 170 publications cover 396 authors, 134 journals, 37 countries and 261 institutions. In order to carry out the analyses, authors, journal, institution and country have been taken into account, as well as the co-authoring, co-citation and co-words networks. This information can provide an overview of the three thematic areas found: (i) technology in sport from an educational perspective, (ii) technology in sport from a medical-performance perspective, and (iii) technology in sport from a management perspective.

Entrepreneurship education and digital marketing courses tend to be studied separately although some topics around digitalisation are similar to both. The aim of this chapter is to discuss in more depth how entrepreneurship education can embed more digital marketing techniques. This is useful particularly in response to the COVID-19 crisis where most entrepreneurship education courses have moved to an online format. To take advantage of this increase in digital technology, entrepreneurship educators need to embed more effectively digital marketing techniques within their courses. This will lead to an embrace of a digital marketing philosophy that is conducive to the overall understanding of entrepreneurship education being about how to progress based on emerging technology changes. Suggestions for future research are stated in the chapter that highlight the relevance of digital marketing for entrepreneurship educators.

As an archipelago, Maluku Province of the East Indonesia has an area with about less than 8% of land and 92% of sea. The economic development in Maluku Province which is an archipelago since long ago is strongly influenced by micro, small and medium enterprises (MSMEs). This chapter discusses challenges, opportunities and strategic development of the MSMEs in Maluku Province during the Covid 19 pandemic and beyond. Ambon as the capital city of Maluku Province is the center of economic movement where numerous amount of small, medium and large economic activities can be found in this city. Two major challenges surrounding the activities and development of MSMEs in Maluku Province are management and accessing funding. The absence of a well-structured management within MSMEs in Maluku has led to a common obstacle where the MSME owners cannot separate business purpose expenditures from personal needs. Capital and access to financing has become a problem at almost every level of business including MSMEs. This chapter made a significant contribution in providing possible strategy in enhancing survivability of MSMEs in Maluku.

This study examines the effect of festival visitors' emotional solidarity and segmentation on revisiting intentions to Ghana for the Panafest/Emancipation festivals during the COVID-19 pandemic.

The study utilised data from a self-completed survey administered to festival-goers who attended the Panafest and Emancipation festivals in 2019 and 2021. In 2019, 782 questionnaires were sent to participants out of which 446 responded to the questionnaires. However, in 2021, 567 questionnaires were administered to the festival participants out of which 296 responded to the questionnaires. Multiple linear regression was performed using the ordinary least square (OLS) estimation technique.

The study found that emotional solidarity, gender, age, educational background and place of residence are important factors in predicting whether festival visitors will revisit Ghana for the Panafest and Emancipation festivals or not. Emotional solidarity was a positive predictor of revisit intentions, while gender and age also played a role with male and older visitors being more inclined to revisit Ghana for the festivals. The educational background had a positive and significant effect in 2021 but was insignificant in 2019. Place of residence had a significant but negative effect in 2021 due to the emergence of COVID-19.

The study's findings suggest that stakeholders in Ghana's tourism industry, including the Ministry of Tourism, Arts and Culture, Ghana Tourist Authority, hotels and other hospitality services, should consider emotional solidarity and visitor segmentation when developing marketing strategies. Additionally, strategies to address the impact of COVID-19 on revisit intentions and spending should be considered.

This study contributes to the understanding of the factors that influence festival visitors' revisit intentions in Ghana and how the emergence of COVID-19 affects these intentions. The study's focus on emotional solidarity and visitor segmentation provides insights into developing effective marketing strategies in the tourism industry.

Since the introduction of martial arts in the global community through a variety of international sport events, the sport of Taekwondo (TKD) has grown rapidly. Although the magnitude of the TKD market has increased, few systematic studies have been conducted to understand TKD participants, particularly consumer variables associated with TKD events. The rapid growth of TKD as a global cultural product warrants a better understanding of event consumers and their decision‐making processes. Accordingly, the purpose of this paper is to investigate consumers' quality perceptions and satisfaction by focusing on their sport involvement and identification.

Research respondents (n = 215) were spectators of the 2007 US Open TKD Championship, an annual event held by USA Taekwondo Inc.

Results suggest that identification and involvement positively influence event quality perceptions and satisfaction. Specifically, highly identified fans/competitors are highly satisfied and perceive service quality more positively. This study proceeds to a discussion of theoretical implications and future opportunities for event managers.

Until now, there has not been substantial research on these issues. It is anticipated that the results of this study may enhance the understanding of a particular TKD market in the USA and provide guidance for developing effective marketing strategies and maintaining current event successes. Therefore, the scholarly effort aimed at understanding these issues will make both scientific and practical contributions.

This paper aims to highlight the contribution of ecological fairs to the promotion of sustainability in university campuses, based on a case study carried out at the University of Passo Fundo, located in Southern Brazil.

Producers and consumers of the ecological fairs were interviewed to analyse how the social, economic and environmental spheres of sustainable development are impacted by these fairs. In total, 24 interviews were conducted.

The results showed how fairs positively impact the academic and local community while bringing sustainability into university campuses.

The main limitations of this study were the number of interviews and the short period during when the study was conducted.

This case study demonstrated how the promotion of ecological fairs on a university campus plays an important role in the implementation and practice of sustainability and can serve as an example for other institutions that intend to work on similar projects.

This paper contributes to the literature by providing a discussion on how ecological fairs represent a good addition in the process of universities to become more sustainable and which aspects of each sustainability sphere are involved.